Halloween Candy Stats
Andrea Barbe
Issue date: 10/30/09 Section: Entertainment
October rakes in a large number of candy sales each year due to Halloween. According to an analysis done by The Nielsen Company this year, here are some findings about the spooky holiday and consumer buying habits:
Consumers buy less store brand or private label candy for Halloween. Store brand candy holds a larger share annually (8.1 percent) than it does in the weeks leading up to and including the Halloween holiday (5.6 percent). This trend is the same for chocolate and non-chocolate candy divisions.
Approximately $1.9 billion or 598 million pounds of candy is purchased during the Halloween season.
Halloween is the biggest season for chocolate candy, with nearly 90 million pounds of chocolate candy purchased during the week of Halloween. This is compared with only about 65 million pounds of chocolate candy sold during the week leading up to Easter and 48 million pounds of chocolate candy sold during Valentine's week.
Consumers tend to not purchase Halloween candy until the last minute, either procrastinating or hoping for a better deal.
The biggest days for candy-buying sales in the Halloween season occur the Sunday before the holiday and on Halloween day.
Consumers buy less store brand or private label candy for Halloween. Store brand candy holds a larger share annually (8.1 percent) than it does in the weeks leading up to and including the Halloween holiday (5.6 percent). This trend is the same for chocolate and non-chocolate candy divisions.
Approximately $1.9 billion or 598 million pounds of candy is purchased during the Halloween season.
Halloween is the biggest season for chocolate candy, with nearly 90 million pounds of chocolate candy purchased during the week of Halloween. This is compared with only about 65 million pounds of chocolate candy sold during the week leading up to Easter and 48 million pounds of chocolate candy sold during Valentine's week.
Consumers tend to not purchase Halloween candy until the last minute, either procrastinating or hoping for a better deal.
The biggest days for candy-buying sales in the Halloween season occur the Sunday before the holiday and on Halloween day.
Be the first to comment on this story