College newspaper readership program pilot hits campus
Taylor Muller
Issue date: 1/8/07 Section: News
Beginning yesterday, a national newspaper program will bring the world to UNO's doorstep.
Student government, in partnership with USA Today, has brought a pilot run of the Collegiate Readership Program to each student, faculty and staff member of UNO.
The program provides four weeks of the New York Times, Omaha World-Herald and USA Today free of charge. The pilot runs Jan. 8 through Feb. 2, with the papers available at seven locations around campus Monday through Friday.
The program's goal is to "engage college students in active learning inside and outside the classroom by increasing knowledge of local, national and international events," according to a press release from student government.
James Hulstein, outgoing student government vice president, said the pilot is a way to gauge student interest. If the students want it, the Student Activities Budget Commission would consider allocating funds for the full program.
"We'll do surveys on the first day and the last day to see if there is a real need or interest," said Hulstein. "I will present that to SABC and they'll basically decide if this is a program we'll have on campus."
The newspaper stands are located in the Milo Bail Student Center, Roskens Hall, Arts and Sciences Hall, Criss Library, Durham Science Center, Peter Kiewit Institute and the Health, Physical Education and Recreation building.
Bob Duffy, the senior account manager for USA Today and the Readership Program, said, in an interview, "the impact [of the program] is varied. It's really based upon how available the papers are to students."
Duffy believes the proposed seven locations will be enough for the campus.
"I think it's great. College students are tomorrow's leaders; it's very important that they are keeping up with current events," said Duffy. "Having a readership on campus makes them available."
Elementary education major Alicia Hoesing said while she does not read the paper that often, she would be in favor of the program if "it was useful to others," but did not believe many students would use it.
Hulstein said if the response to the pilot is favorable, an increase in student fees would cover the program's operating costs.
"There's no way to know the price right now," Hulstein said. "It could be $2 , could be 75 cents."
During the Nov. 30 Student Senate meeting, Duffy told senators the increase in student fees could be anywhere from $2 to $5 for each student per semester.
"It probably would be an increase, but not much," said Hulstein.
More than 430 campuses across the nation are part of the student readership. Including other midwestern universities like Creighton, Nebraska Wesleyan and UNL.
Student government, in partnership with USA Today, has brought a pilot run of the Collegiate Readership Program to each student, faculty and staff member of UNO.
The program provides four weeks of the New York Times, Omaha World-Herald and USA Today free of charge. The pilot runs Jan. 8 through Feb. 2, with the papers available at seven locations around campus Monday through Friday.
The program's goal is to "engage college students in active learning inside and outside the classroom by increasing knowledge of local, national and international events," according to a press release from student government.
James Hulstein, outgoing student government vice president, said the pilot is a way to gauge student interest. If the students want it, the Student Activities Budget Commission would consider allocating funds for the full program.
"We'll do surveys on the first day and the last day to see if there is a real need or interest," said Hulstein. "I will present that to SABC and they'll basically decide if this is a program we'll have on campus."
The newspaper stands are located in the Milo Bail Student Center, Roskens Hall, Arts and Sciences Hall, Criss Library, Durham Science Center, Peter Kiewit Institute and the Health, Physical Education and Recreation building.
Bob Duffy, the senior account manager for USA Today and the Readership Program, said, in an interview, "the impact [of the program] is varied. It's really based upon how available the papers are to students."
Duffy believes the proposed seven locations will be enough for the campus.
"I think it's great. College students are tomorrow's leaders; it's very important that they are keeping up with current events," said Duffy. "Having a readership on campus makes them available."
Elementary education major Alicia Hoesing said while she does not read the paper that often, she would be in favor of the program if "it was useful to others," but did not believe many students would use it.
Hulstein said if the response to the pilot is favorable, an increase in student fees would cover the program's operating costs.
"There's no way to know the price right now," Hulstein said. "It could be $2 , could be 75 cents."
During the Nov. 30 Student Senate meeting, Duffy told senators the increase in student fees could be anywhere from $2 to $5 for each student per semester.
"It probably would be an increase, but not much," said Hulstein.
More than 430 campuses across the nation are part of the student readership. Including other midwestern universities like Creighton, Nebraska Wesleyan and UNL.
Viewing Comments 1 - 2 of 2
A. Rooney
posted 2/26/08 @ 8:37 PM CST
If you care about the future of your college newspaper- read on:
College Newspapers- beware the USA Today and the NY Times Collegiate Readership programs and the new Quadrantone on line advertising platform. (Continued…)
A. Rooney
posted 3/08/08 @ 10:12 AM CST
USA Today and other Newspaper conglomerate Collegiate Readership Programs have flatly denied in print articles that they want to take away your college newspaper readers. (Continued…)
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